Brand Partnerships
Amazon Studios
Amazon Prime Video set out to create a cultural phenomenon with the premiere of their blockbuster film, "Without Remorse," starring the charismatic Michael B. Jordan. We accomplished just that by crafting custom memes straight from the heart of the movie trailer. The campaign went viral, becoming the pinnacle of branded content on Daquan, achieving sky-high impressions, video views, and engagement rates on single posts for an audience known to be notoriously difficult to please. Even MBJ himself couldn't help but crack a smile.
Without Remorse (2021), staring Micheal b Jordan
Atlantic Records x Universal Studios:
Revolutionizing how to showcase Behind-The-Scenes content, we pioneered the "I snuck backstage" trend. We used this strategy and approach to build anticipation for the summer blockbuster film “Fast (and Furious) 9”; we parented with Atlantic Records and Universal Studios to promote “I Won“ featuring Jack Harlow and Ty Dolla Sign, the lead single for the Original Soundtrack.
Fast 9 (2022) Soundtrack feat. Jack Harlow & TY Dolla $ign
Blizzard Entertainment
To entice new players and keep the dedicated day-one fans engaged, we utilized relatable comedy to showcase the irresistible addictiveness of our game. By highlighting how a seemingly innocent and fun session can quickly turn into an all-night gaming marathon, something every gamer, regardless of experience, can relate to. This approach drew in a new audience and resonated deeply with the existing World of Warcraft fan base, leading to a surge in engagement and retention.
World Of Warcraft
Pair of Thieves Underwear
My mission was to create a buzz and drive traffic to Bitly links for Pair of Thieves underwear, targeting social-savvy Gen Z males and empowering them to feel like the "Best Person Ever" in their Pair of Thieves apparel. I crafted concepts that were not only scroll-stopping but also organically engaging. Embracing a "caught footage" aesthetic, one scene featured a casual game of basketball where one player dominated the court in nothing but his Pair of Thieves underwear. Another meme-style image showcased a commuter boldly donning his briefs on his way to work. The audience response was overwhelmingly positive, with countless individuals expressing their admiration for both the brand and the content. Overall, the campaign succeeded in grabbing the intended audience's attention and inspiring them to embrace confidence and individuality with Pair of Thieves underwear.
“The Perfect Pair” Stunts
CBS/Paramount
To generate anticipation and buzz for the new season of Love Island, we went above and beyond by creating custom memes from the cast's interview confessionals and even crafting faux dating profiles to introduce the audience to the upcoming Islanders. By providing a sneak peek into the personalities and quirks of the new cast members, we successfully piqued the curiosity of our target audience and sparked a flurry of excitement on social media. Our creative approach not only increased awareness of the new season but also helped to establish a strong connection between the audience and the show, resulting in a significant boost in engagement and viewership.